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Working the Room: How to Move People to Action through Audience-Centered Speaking
Working the Room How to Move People to Action through AudienceCentered Speaking
Author: Nick Morgan
Do you remember the topic of the last speech you heard? If not, you're not alone. In fact, studies show that audiences remember only 10 to 30 percent of speech or presentation content. Given those bleak statistics, why do we give speeches at all? — We give them, says communications expert Nick Morgan, because they remain the most powerful way of ...  more »
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ISBN-13: 9781578518197
ISBN-10: 1578518199
Publication Date: 4/2/2003
Pages: 224
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Publisher: Harvard Business School Press
Book Type: Hardcover
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