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Zikmund Transparency Sampler to Accompany Marketing
Zikmund Transparency Sampler to Accompany Marketing
Author: William G. Zikmund
This text introduces students to marketing through a managerial/strategic focus while addressing current issues such as multiculturalism, ethics, quality, the environment and internationalism. This fifth edition includes additional chapters on the micro and macroenvironment.
ISBN-13: 9780471800651
ISBN-10: 0471800651
Publication Date: 10/3/1984
Pages: 6
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Publisher: John Wiley & Sons Inc
Book Type: Paperback
Members Wishing: 0
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