Shirley C. reviewed on + 58 more book reviews
We can no longer afford freedom, says B.F. Skinner, the most influential & controversial psychologist of our time;we must design our culture to shape the behavior needed for survival. Here is Skinner's masterwork - a brilliant analysis of today's most pressing problems & a stunning, detailed plan for change that challenges many of Western man's most sacred ideals & personal freedoms. Considered "one of the most important happenings in 20th-century psychology", this book has already stirred nationwide debate through the force & shock of its ideas.
