Skip to main content
PBS logo
 
 

Book Review of Sun Tzu Strategies for Winning the Marketing War: 12 Essential Principles for Winning the War for Customers

Sun Tzu Strategies for Winning the Marketing War: 12 Essential Principles for Winning the War for Customers
Sun Tzu Strategies for Winning the Marketing War: 12 Essential Principles for Winning the War for Customers
Author: Gerald A. Michaelson, Steven W. Michaelson, Gerald Michaelson, Steven Michaelson
Genre: Business & Money
Book Type: Paperback
reviewed on + 76 more book reviews


Good information. Some of the strategies and techniques may be familiar but I liked how they've been connected to the philosophy of Sun Tzu. That connection makes the strategies more memorable and therefore more useful to me.



Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2025 PaperBackSwap.com. All Rights Reserved.