Ten years ago, Jonat deVrai quit the Marines after witnessing atrocity and hypocrisy. Starting his life over, he establised himself as the world's leading expert on the effectiveness of "prod" - product placement - the only advertising that can get through viewers' sophisticated filters. Jonat's doing well when he's asked to apply his expertise to political campaigns. Soon, he is jumped by thugs and barely escapes a sniper attack. He then discovers clones based on his own DNA are starting to turn up dead all over NorAm. With his life on the line, Jonat must sort flash from fact before it's too late.
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