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Book Review of A Whack On the Side of the Head: How to Unlock Your Mind for Innovation

A Whack On the Side of the Head: How to Unlock Your Mind for Innovation
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A Whack on the Side of the Head zeroes in on the ten mental locks that prevent you from being as innovative as you can be and shows you what you can do to open them. Combining wisdom, tomfoolery, paradox, philosophy, and scientific fact through stories, mental exercises, and case histories, Roger von Oech distills his experiences as a creative thining consultant for Apple, ARCO, Colgate-Palmolive, Dupont, and many other companies.