From Publishers Weekly
Maas tells of her drift into advertising from journalism and television, and of her ascent to the heights of the profession. She won her spurs under the legendary David Ogilvy and eventually became creative director for Ogilvy and Mather. At Wells, Rich, Greene, she was in charge of the enormously successful "I Love New York" campaign; then she moved to a firm of her own,financed by Leona Helmsley, whom she characterizes as an exceedingly difficult woman. Now Maas is president of Muller Jordan Weiss, the first woman to head an agency of which she was not the founder. The author writes of celebrities she has known, from without the advertising world (Patricia Neal, Hugh Carey) as well as within. This is a standard account of its type, its appeal largely restricted to Madison Avenue insiders. February 3 Copyright 1985 Reed Business Information, Inc.
Maas tells of her drift into advertising from journalism and television, and of her ascent to the heights of the profession. She won her spurs under the legendary David Ogilvy and eventually became creative director for Ogilvy and Mather. At Wells, Rich, Greene, she was in charge of the enormously successful "I Love New York" campaign; then she moved to a firm of her own,financed by Leona Helmsley, whom she characterizes as an exceedingly difficult woman. Now Maas is president of Muller Jordan Weiss, the first woman to head an agency of which she was not the founder. The author writes of celebrities she has known, from without the advertising world (Patricia Neal, Hugh Carey) as well as within. This is a standard account of its type, its appeal largely restricted to Madison Avenue insiders. February 3 Copyright 1985 Reed Business Information, Inc.
