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Book Review of Advertising in America: The First Two Hundred Years

Advertising in America: The First Two Hundred Years
reviewed on + 721 more book reviews


A pictorial history book. Traces advertising (as it says) in the last 200 years. However, in doing so, it also traces style, economic and social changes during the same period, as effective advertising follows all those trends. Narrative in the book is good, but the hundreds of black and white and color pictures are fascinating.