

How the Cadillac Got Its Fins: And Other True Tales from the Annals of Business and Marketing
Author:
Genres: Business & Money, Reference, Science & Math, Engineering & Transportation
Book Type: Hardcover
Author:
Genres: Business & Money, Reference, Science & Math, Engineering & Transportation
Book Type: Hardcover
Anyone interested in marketing and how some items got their names plus the work put behind it - then this will be a great source book. Full of entertaining information.