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Book Review of Bad Data: Why We Measure the Wrong Things and Often Miss the Metrics That Matter

esjro avatar reviewed on + 911 more book reviews


Lots of good material here, but the book could have been shorter. The author tells you what he is going to tell you in each chapter in the intro, then at the end recaps everything again. There are lots of good examples of misguided and detrimental metrics though, and a few quotes I'd like to send to my company's upper management.