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Book Review of Grapevine : The New Art of Word-of-Mouth Marketing

Grapevine : The New Art of Word-of-Mouth Marketing

Grapevine : The New Art of Word-of-Mouth Marketing
Author: David Balter, John Butman
Genre: Business & Money
Book Type: Hardcover

Lynne W. (babykittysmama) reviewed on 12/6/2005 + 42 more book reviews

Helpful Score: 1

Super book re: word-of-mouth marketing. This book fills in the gap of the hands-on experience. Lots of anecdotes and vignettes to support the w-o-m marketing theory.

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