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Angel Customers and Demon Customers: Discover Which is Which and Turbo-Charge Your Stock
Angel Customers and Demon Customers Discover Which is Which and TurboCharge Your Stock
Author: Larry Selden, Geoffrey Colvin
How businesses can thrive by learning which customers are creating the most profit-and which are losing them money. — One of the oldest myths in business is that every customer is a valuable customer. Even in the age of high-tech data collection, many businesses don't realize that some of their customers are deeply unprofitable, and that simply d...  more »
ISBN-13: 9781591840077
ISBN-10: 1591840074
Publication Date: 6/2/2003
Pages: 243
Rating:
  • Currently 3.7/5 Stars.
 3
3.7 stars, based on 3 ratings
Publisher: Portfolio
Book Type: Hardcover
Members Wishing: 0
Reviews: Member | Amazon | Write a Review
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 reviewed Angel Customers and Demon Customers: Discover Which is Which and Turbo-Charge Your Stock on
This book is an interesting view of how customers teach your business how to best interact with them. One of the more interesting points is how to fire a customer and to know when the best time to do that is. A really good business book for anyone who deals with customers.


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