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Attracting Investors : A Marketing Approach to Finding Funds for Your Business
Attracting Investors A Marketing Approach to Finding Funds for Your Business
Author: Philip Kotler, Hermawan Kartajaya, S. David Young
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors — How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from i...  more »
ISBN-13: 9780471646563
ISBN-10: 0471646563
Publication Date: 8/13/2004
Pages: 246
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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