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Best Practice Cases in Branding, Strategic Brand Management (4th Edition)
Best Practice Cases in Branding Strategic Brand Management - 4th Edition
Author: Kevin Lane Keller
Kevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications. The twelve cases he wrote for this book feature some of the world's most successful brands and companies, such as Apple, Intel, Nike, and DuPont. The marketers behind these brands and companies h...  more »
ISBN-13: 9780132664264
ISBN-10: 0132664267
Publication Date: 10/25/2012
Pages: 372
Edition: 4
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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