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Search - Brand New Justice : How Branding Places and Products Can Help the Developing World

Brand New Justice : How Branding Places and Products Can Help the Developing World
Brand New Justice How Branding Places and Products Can Help the Developing World
Author: Simon Anholt
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. — Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating ...  more »
ISBN-13: 9780750666008
ISBN-10: 0750666005
Publication Date: 1/13/2005
Pages: 192
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 1
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