Search - List of Books by Simon Anholt

Simon Anholt is a British government advisor specializing in the field of nation branding. Anholt has advised numerous governments and edits the journal Place Branding and Public Diplomacy. He is a member of the British government's Public Diplomacy Board and advises a number of other governments on their branding strategies, several of them developing countries in collaboration with the United Nations.

Anholt first used the phrase "nation branding" in an article in the Journal of Brand Management He then guest-edited a special issue on nation branding in the same journal and launched Place Branding and Public Diplomacy in 2004, which he currently edits (originally published by Henry Stewart and now by Palgrave Macmillan).

Anholt encourages governments to coordinate policy with trade, cultural relations and tourism to manage their image and reputation, which is important to furthering the aims of the government, industry and population in the era of globalization. Smaller, developing nations can increase investment, help their industries grow, and increase political influence by developing and communicating strong brand identities. For example, he recommended that Slovenia teach English, Italian, and German to pupils; 15 years later, those students could greet visitors in their native languages, who then would be more likely to leave Slovenia with a good impression of the country. The emphasis in Anholt's approach is on policy change and substance, as contrasted to marketing and communications.

Anholt cited the positive benefits that the movie Crocodile Dundee and its sequels had for Australia — filmgoers with no preconceived notions about Australia came away with the belief that Australians were funny, courageous, outdoorsy, and clever. Another example was the United States' attempts to re-brand itself in the Middle East. Anholt stated that the best results come when nations align their foreign and domestic policies with national images and sectoral promotion.

Anholt launched and currently edits the "Anholt Nation Brands Index," "Anholt State Brands Index" and "Anholt City Brands Index", three surveys which provide rankings by brand value of several cities and countries. The rankings are based on his Nation Branding Hexagon, a theoretical model which explains how places are branded and their brands managed.

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This author page uses material from the Wikipedia article "Simon Anholt", which is released under the Creative Commons Attribution-Share-Alike License 3.0
Total Books: 8
Places Identity Image and Reputation
2009 - Places Identity Image and Reputation (Hardcover)
ISBN-13: 9780230239777
ISBN-10: 0230239773
Genre: Business & Money

Competitive Identity The New Brand Management for Nations Cities and Regions
Brand America  The Mother of All Brands
2005 - Brand America the Mother of All Brands [Great Brand Stories series] (Paperback)
ISBN-13: 9781904879022
ISBN-10: 1904879020
Genre: Business & Money

Brand New Justice  How Branding Places and Products Can Help the Developing World
Place Branding How To Apply Marketing And Brand Strategies To Countries Regions And Cities
Brand New Justice The Upside of Global Branding
2003 - Brand New Justice the Upside of Global Branding (Hardcover)Paperback
ISBN-13: 9780750656993
ISBN-10: 0750656999
Genre: Business & Money

Another One Bites the Grass Making Sense of International Advertising
2000 - Another One Bites the Grass Making Sense of International Advertising (Hardcover)
ISBN-13: 9780471354888
ISBN-10: 0471354880
Genre: Business & Money