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Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Brand Portfolio Strategy Creating Relevance Differentiation Energy Leverage and Clarity
Author: David A. Aaker
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of worl...  more »
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ISBN-13: 9780743249386
ISBN-10: 0743249380
Publication Date: 3/30/2004
Pages: 368
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Publisher: Free Press
Book Type: Hardcover
Members Wishing: 0
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