Skip to main content
PBS logo
 
 

Search - Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
Building the BrandDriven Business Operationalize Your Brand to Drive Profitable Growth
Author: Scott M. Davis, Michael Dunn, David A. Aaker
In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn— two of the nation's foremost experts on brands— map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, ...  more »
ISBN-13: 9780787962555
ISBN-10: 0787962554
Publication Date: 9/17/2002
Pages: 320
Rating:
  ?
0 stars, based on 0 rating
Publisher: Jossey-Bass
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.