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Building Strong Brands
Building Strong Brands
Author: David A. Aaker
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker ...  more »
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ISBN-13: 9780029001516
ISBN-10: 002900151X
Publication Date: 12/12/1995
Pages: 400
Rating:
  • Currently 4.5/5 Stars.
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4.5 stars, based on 2 ratings
Publisher: Free Press
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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