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Building Strong Brands
Building Strong Brands
Author:
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker ... more »
Author:
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker ... more »
ISBN-13: 9780743232135
ISBN-10: 0743232135
Publication Date: 8/19/2002
Rating: ?
ISBN-10: 0743232135
Publication Date: 8/19/2002
Rating: ?
0 stars, based on 0 rating
Publisher: Simon Schuster (Trade Division)
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
