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Business Marketing: Connecting Strategy, Relationships, and Learning
Business Marketing Connecting Strategy Relationships and Learning
Author: F. Robert Dwyer, John F Tanner, F. Robert Dwyer, John Tanner
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
ISBN-13: 9780072410631
ISBN-10: 0072410639
Publication Date: 7/13/2001
Pages: 736
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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