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Competitive Identity: The New Brand Management for Nations, Cities and Regions
Competitive Identity The New Brand Management for Nations Cities and Regions
Author: Simon Anholt
Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to pl...  more »
ISBN-13: 9780230500280
ISBN-10: 0230500285
Publication Date: 1/23/2007
Pages: 160
Edition: 1st
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 0
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