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Concurrency Marketing: Integrating Product, Sales and Service
Concurrency Marketing Integrating Product Sales and Service
Author: Frank V. Cespedes, Harvard Business School Press
Companies today have the capability to develop higher quality products and services faster than ever before. Concurrent Marketing is the first book to show why this competitive environment demands a new type of marketing effort in which the activities in the field-sales and service-take on increased strategic significance. Concurrent Marketing e...  more »
ISBN-13: 9780071036306
ISBN-10: 007103630X
Pages: 240
Edition: 1
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Publisher: Harvard Business School Pr
Book Type: Hardcover
Members Wishing: 0
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