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The Customer Delight Principle : Exceeding Customers' Expectations for Bottom-Line Success
The Customer Delight Principle Exceeding Customers' Expectations for BottomLine Success
Author: Timothy L. Keiningham, Terry Vavra
Here's how your company can take customer satisfaction to a new level and reap the profits! The Customer Delight Principle shows how customer delight -- not mere satisfaction -- drives repeat purchasing and customer loyalty. The book details how your company can build a customer delight-oriented organization and reveals many of th...  more »
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ISBN-13: 9780658010040
ISBN-10: 0658010042
Publication Date: 7/24/2001
Pages: 208
Edition: 1
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Publisher: McGraw-Hill
Book Type: Hardcover
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