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Customer Equity Management
Customer Equity Management
Author: Roland T. Rust, Katherine N. Lemon, DAS NARAYANDAS
*Practical *Framework *Applied *Cases *Award-Winning Research
ISBN-13: 9780131419292
ISBN-10: 0131419293
Pages: 551
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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