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Customer Obsession: Your Roadmap to Profitable CRM
Customer Obsession Your Roadmap to Profitable CRM
Author: Ad Nederlof, Jon Anton
Finally, here is a book that covers the complete "journey" of CRM implementation. Ad Nederlof and Dr. Jon Anton have done the near impossible: to position CRM in such a way that it makes practical sense to C-level executives. Beginning with the title of the book, "Customer Obsession," on through the last chapter, this book positions CRM for what...  more »
ISBN-13: 9780971965201
ISBN-10: 097196520X
Publication Date: 5/2002
Pages: 244
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Publisher: Anton Press
Book Type: Paperback
Members Wishing: 0
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