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Customer Relationship Marketing: Get to Know Your Customers and Win Their Loyalty (Marketing in Action Series)
Customer Relationship Marketing Get to Know Your Customers and Win Their Loyalty - Marketing in Action Series
Author: Merlin Stone, Neil Woodcock, Liz Machtynger
Packed with practical advice and detailed with case examples and handy tips, this book shows how the theory of forming a rewarding relationship between supplier and customer can be put into practice. It describes how to win and retain customers.
ISBN-13: 9780749427009
ISBN-10: 0749427000
Publication Date: 8/2000
Pages: 190
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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