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Developing Business Strategies, 6th Edition
Developing Business Strategies 6th Edition
Author: David A. Aaker
"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike."-- Robert L. Joss, Dean of the Graduate School of Business, Stanford University — A successful business strategy enables managers to provide organizational visio...  more »
ISBN-13: 9780471064114
ISBN-10: 0471064114
Publication Date: 8/10/2001
Pages: 352
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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