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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
The Discipline of Market Leaders Choose Your Customers Narrow Your Focus Dominate Your Market
Author: Michael Treacy, Fred Wiersema
Why is it that Casio can sell a calculator more cheaply than Kellogg?s can sell a box of corn flakes? Why can FedEx “absolutely, positively? deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you incre...  more »
ISBN-13: 9781861976253
ISBN-10: 1861976259
Publication Date: 5/7/1996
Pages: 224
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Publisher: Profile Business
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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reviewed The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market on + 11 more book reviews
Consultants and business strategists Treacy and Wiersema provide the conceptual model for companies to attain and sustain market leadership. Their plan is simple: put unmatched value (best product, best total solution, or best total cost) in the marketplace while meeting threshold standards in other dimensions of value. Making the improvement of the chosen value to customers the focus of the entire company will result in corresponding shareholder value. The authors follow up their theory with practical guidelines for constructing an appropriate operational model, and offer many examples using well-known companies. A landmark work in market strategy that goes beyond TQM principles, this volume is essential for entrepreneurs and for public, academic, and corporate libraries.
Nancy Myers, Univ. of South Dakota Lib., Vermillion


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