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Essentials of Marketing Research, 2nd Edition
Essentials of Marketing Research 2nd Edition
Author: V. Kumar, David A. Aaker, George S. Day
Contains detailed discussions of the process, with numerous examples from the industry. * Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research. * Discussion on how to apply marketing research in various marketing applications is presented.
ISBN-13: 9780471412359
ISBN-10: 047141235X
Publication Date: 11/16/2001
Pages: 512
Edition: 2
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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