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Fundamentals of Menu Planning
Fundamentals of Menu Planning
Author: Paul J. McVety, Bradley J. Ware, Claudette Lévesque Ware
Fundamentals of Menu Planning, Third Edition presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design....  more »
ISBN-13: 9780470072677
ISBN-10: 0470072679
Publication Date: 3/3/2008
Pages: 272
Edition: 3
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Publisher: Wiley
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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