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Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage
Getting Partnering Right How Market Leaders Are Creating LongTerm Competitive Advantage
Author: Neil Rackham, Lawrence Friedman, Richard Ruff
From the best-selling author of SPIN Selling, Getting Partnering Right explains, demystifies and makes sense of the revolution that is taking place in supplier-customer relationships today, redefining how to form locked-in, highly profitable relationships with customers.
ISBN-13: 9780070517820
ISBN-10: 0070517827
Publication Date: 12/1/1995
Pages: 237
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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