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The Hard Truth About Soft-Selling: Restoring Pride & Purpose to the Sales Profession
The Hard Truth About SoftSelling Restoring Pride Purpose to the Sales Profession
Author: George W. Dudley, John F. Tanner
Meticulously researched and artfully crafted, "The Hard Truth About Soft-Selling" reveals a profession that has lost its wayþu and, maybe its mind. Are salespeople being reduced to little more than professional visitors? Authors Dudley and Tanner offer a thoughtful and challenging counterpoint to the soft selling craze, and convincingly remind ...  more »
ISBN-13: 9780935907087
ISBN-10: 0935907084
Publication Date: 1/20/2006
Pages: 200
Edition: 1 (also available in
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Publisher: Behavioral Sciences Research Press, Inc.
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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