Until September 2006 Potter was a television curator at the National Museum of Photography, Film and Television.

In television production he worked on Ads Infinitum for BBC Two, Trust Me I'm A Celebrity for BBC One, and Up Late for BBC Choice

As a sound designer for the company Big Finish Productions he worked on the releases Doctor Who - The Time of the Daleks, Judge Dredd - Get Karter!, Doctor Who - The Wormery, Judge Dredd - Grud is Dead and Doctor Who - Unregenerate!

His short stories have featured in the collectionsZodiac, Companions, The Muses, A Christmas Treasury, Farewellsand The Panda Book of Horror.

He also wrote the Radio programme 'No Tomatoes' in 2007; a short running sketch show in which he also performed.

In 2008 he wrote the television history book The Rise and Rise of The Independents for Guerilla Books.

In 2009 he had two documentaries and a play produced for BBC Radio 4 in 2009. 'Bill Mitchell: The Man Who Wrestled Pumas... Probably', 'In Search of the Wantley Dragon' and 'Anti-Maccassars and Ylang Ylang Conditioner' and also stood in for three weeks as presenter of BBC Radio 7's The Comedy Club and contributed to the Radio 4 'Archive on 4' profile of actor and writer Ken Campbell.