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Kids As Customers: A Handbook of Marketing to Children
Kids As Customers A Handbook of Marketing to Children
Author: James U. McNeal
An indispensable guide for companies marketing to four-to twelve-year-olds.
ISBN-13: 9780669276275
ISBN-10: 0669276278
Publication Date: 1/25/1992
Pages: 258
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Publisher: Lexington Books
Book Type: Hardcover
Members Wishing: 0
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