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Kids as Customers : A Handbook of Marketing to Children
Kids as Customers A Handbook of Marketing to Children
Author: James U. McNeal
An indispensable guide for companies marketing to four-to twelve-year-olds.
ISBN-13: 9780788157066
ISBN-10: 078815706X
Publication Date: 10/1/1998
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Publisher: DIANE Publishing Company
Book Type: Hardcover
Members Wishing: 0
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