Skip to main content
PBS logo
 
 

Search - Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy

Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy
Legendary Brands Unleashing the Power of Storytelling to Create a Winning Market Strategy
Author: Laurence Vincent
Make the ultimate connection to the consumer with a gripping story about your brand. — Inspiring fanatic loyalty and consumer involvement, heroic brands tell a story that consumers are eager to adopt as their own. Working step by step, marketing strategists learn to unleash their narrative powers in order to craft a powerful brand story that mir...  more »
ISBN-13: 9780793155606
ISBN-10: 0793155606
Publication Date: 10/18/2002
Pages: 336
Rating:
  • Currently 4/5 Stars.
 1
4 stars, based on 1 rating
Publisher: Dearborn Trade, a Kaplan Professional Company
Book Type: Hardcover
Members Wishing: 0
Reviews: Member | Amazon | Write a Review

Top Member Book Reviews

 reviewed Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy on
Helpful Score: 1
Compelling argument for turning your company's history & culture into legend. Even if yours is a small company, or one that doesn't aim for legendary, Laurence Vincent's ideas will inspire you to "spin" your story to better appeal to your customers and ultimately make working there more fun too.
Read All 1 Book Reviews of "Legendary Brands Unleashing the Power of Storytelling to Create a Winning Market Strategy"


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.