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Marketing Management: an Asian Perspective
Marketing Management an Asian Perspective
Author: Philip Kotler, Kevin Lane Keller, Ang Swee Hoon, Siew-Meng Leong, Chin Tiong Tan
For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.    
ISBN-13: 9789810687977
ISBN-10: 9810687974
Publication Date: 4/28/2013
Pages: 873
Edition: 6th Revised edition
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Publisher: Pearson Education Centre
Book Type: Paperback
Members Wishing: 0
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