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Marketing Management
Marketing Management
Author: Phillip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.
ISBN-13: 9780273743613
ISBN-10: 0273743619
Publication Date: 12/11/2013
Pages: 1,022
Edition: 2 Ill
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Publisher: Financial Times Prentice Hall
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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