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Marketing Research
Marketing Research
Author: David A. Aaker, George S. Day
This text takes a "macro-micro-macro" approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. The book begins with a macro-level treatment of what marketing research is, where it fits within an organization, and how it helps in managerial decision-making. The body of the text takes a ...  more »
ISBN-13: 9780471097402
ISBN-10: 0471097403
Publication Date: 3/9/1983
Pages: 750
Edition: 2nd
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Publisher: John Wiley & Sons Inc
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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