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Marketing Warfare
Marketing Warfare
Author: Al Ries, Jack Trout
The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries a...  more »
ISBN-13: 9780071460828
ISBN-10: 0071460829
Publication Date: 11/22/2005
Pages: 224
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Publisher: McGraw-Hill
Book Type: Hardcover
Other Versions: Paperback, Audio Cassette
Members Wishing: 0
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