Search - List of Books by Al Ries

Al Ries is a marketing professional and author. He is also the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries coined the term "positioning", as related to the field of marketing, and authored Positioning: The Battle For Your Mind, an industry standard on the subject.

Ries graduated from DePauw University in 1950 with a degree in liberal arts and accepted a position with the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell, in 1963. The agency later changed to a marketing strategy firm, Trout & Ries.

In 1972, again cooperating with Trout, Ries co-authored a three-part series of articles declaring the arrival of the "Positioning Era" in Advertising Age magazine, promoting their concept of positioning.

In 1994, Ries founded Ries & Ries with his daughter Laura a recent graduate of Northwestern University and TBWA advertising account executive.

Ries was selected as one of the most influential people in the field of public relations in the 20th century by PR Week magazine in 1999. Ries has also written a number of books that have made the BusinessWeek best seller list on a number of occasions.

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This author page uses material from the Wikipedia article "Al Ries", which is released under the Creative Commons Attribution-Share-Alike License 3.0
Total Books: 83
Positioning The Battle for Your Mind
2014 - Positioning the Battle for Your Mind (Audio CD)Paperback, Hardcover, Audio Cassette, Audio CD
ISBN-13: 9781491580936
ISBN-10: 1491580933
Genre: Business & Money
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The 22 Immutable Laws of Branding How to Build a Product or Service into a World-Class Brand Library Edition
The 22 Immutable Laws of Branding How to Build a Product or Service into a World-Class Brand
The 22 Immutable Laws of Marketing Violate Them at Your Own Risk
War in the Boardroom Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It
Marketing Warfare
2005 - Marketing Warfare (Hardcover)Paperback, Hardcover, Audio Cassette, Audio CD
ISBN-13: 9780071460828
ISBN-10: 0071460829
Genre: Business & Money
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The Origin of Brands  How Product Evolution Creates Endless Possibilities for New Brands
Focus The Future of Your Company Depends on It
2005 - Focus the Future of Your Company Depends on It (Paperback)Paperback, Hardcover, Audio Cassette
ISBN-13: 9780060799908
ISBN-10: 0060799900
Genre: Business & Money
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The 22 Immutable Laws of Marketing in Asia
2004 - The 22 Immutable Laws of Marketing in Asia (Paperback)
ISBN-13: 9780470821008
ISBN-10: 0470821000
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The Fall of Advertising and the Rise of PR
2004 - The Fall of Advertising and the Rise of Pr (Paperback)Hardcover
ISBN-13: 9780060081997
ISBN-10: 0060081996
Genre: Business & Money
  • Currently 2.3/5 Stars.
 4

The Origin of Brands  Discover the Natural Laws of Product Innovation and Business Survival
2004 - The Origin of Brands Discover the Natural Laws of Product Innovation and Business Survival (Hardcover)Paperback, Hardcover
ISBN-13: 9780060570149
ISBN-10: 0060570148
Genre: Business & Money
  • Currently 2.8/5 Stars.
 3

Origin of Brands Discover the Natural Laws of Product Innovation And Business Survival
PR ist die bessere Werbung
2003 - Pr Ist Die Bessere Werbung (Hardcover)
ISBN-13: 9783478211505
ISBN-10: 3478211506
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La pub est morte  Vive les RP
2003 - La Pub Est Morte VIve Les Rp (Paperback)
ISBN-13: 9782744060472
ISBN-10: 274406047X
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Les 22 lois du marketing
2003 - Les 22 Lois Du Marketing (Paperback)
ISBN-13: 9782100079698
ISBN-10: 2100079697
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The 22 Immutable Laws of Branding
2002 - The 22 Immutable Laws of Branding (Paperback)Paperback, Hardcover, Audio Cassette, Audio CD
ISBN-13: 9780060007737
ISBN-10: 0060007737
Genres: Business & Money, Computers & Technology
  • Currently 3.8/5 Stars.
 5

The Fall of Advertising and the Rise of PR
2002 - The Fall of Advertising and the Rise of Pr (Hardcover)Paperback
ISBN-13: 9780060081980
ISBN-10: 0060081988
Genre: Business & Money
  • Currently 3.9/5 Stars.
 4

The 11 Immutable Laws of Internet Branding
2001 - The 11 Immutable Laws of Internet Branding (Paperback)Hardcover
ISBN-13: 9780006532477
ISBN-10: 0006532470
Genre: Business & Money
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Die 11 unumstlichen Gebote des Internet- Branding
2001 - Die 11 Unumstlichen Gebote Des Internet- Branding (Hardcover)
ISBN-13: 9783430177672
ISBN-10: 3430177677
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Die 22 unumstlichen Gebote des Marketing
2001 - Die 22 Unumstlichen Gebote Des Marketing (Paperback)
ISBN-13: 9783548700182
ISBN-10: 3548700187
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Future Focus How 21 Companies are Capturing 21st Century Success
2001 - Future Focus How 21 Companies Are Capturing 21st Century Success (Hardcover)
ISBN-13: 9781900961653
ISBN-10: 1900961652
Genre: Business & Money
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Sentido Comun [Horse Sense] (Paperback)
Enfoque [Spanish Edition] (Paperback)
Posicionamiento [Spanish Edition] (Paperback)