Skip to main content
PBS logo
 
 

Search - The New Science of Marketing: State-of-the-Art Tools for Anticipating and Tracking the Market Forces That Will Shape Your Company's Future

The New Science of Marketing: State-of-the-Art Tools for Anticipating and Tracking the Market Forces That Will Shape Your Company's Future
The New Science of Marketing StateoftheArt Tools for Anticipating and Tracking the Market Forces That Will Shape Your Company's Future
Author: Vithala R. Rao, Joel H. Steckel
To be effective today, professionals at all levels of an organization need to constantly track their ever changing marketplace which requires a thorough understanding of customers, competitors and the various forces that impact their market, now and in the future. The long-term viability of any company may depend on decisions made on both tactic...  more »
ISBN-13: 9781557385390
ISBN-10: 1557385394
Publication Date: 9/1/1995
Pages: 250
Rating:
  ?
0 stars, based on 0 rating
Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.