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Search - List of Books by Vithala R. Rao

Total Books: 7
Applied Conjoint Analysis
2011 - Applied Conjoint Analysis (Hardcover)
ISBN-13: 9783540877523
ISBN-10: 3540877525
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Analysis for Strategic Marketing
1998 - Analysis for Strategic Marketing (Paperback)
ISBN-13: 9780321001986
ISBN-10: 0321001982
Genres: Business & Money, Substores
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The New Science of Marketing StateoftheArt Tools for Anticipating and Tracking the Market Forces That Will Shape Your Company's Future
Decision Criteria for New Product Acceptance and Success The Role of Trade Buyers