Search - List of Books by Vithala R. Rao

Total Books: 7
Applied Conjoint Analysis
2011 - Applied Conjoint Analysis (Hardcover)Paperback, Hardcover
ISBN-13: 9783540877523
ISBN-10: 3540877525

Analysis for Strategic Marketing
1998 - Analysis for Strategic Marketing (Paperback)Hardcover
ISBN-13: 9780321001986
ISBN-10: 0321001982
Genres: Business & Money, Substores

The New Science of Marketing State-of-the-Art Tools for Anticipating and Tracking the Market Forces That Will Shape Your Company's Future
Decision Criteria for New Product Acceptance and Success The Role of Trade Buyers