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Performance-Driven CRM: How to Make Your Customer Relationship Management Vision a Reality
PerformanceDriven CRM How to Make Your Customer Relationship Management Vision a Reality
Author: Stanley A. Brown, Moosha Gulycz, Stanley Brown
How to tell if-and how much-CRM is working in your firm — Enthusiastically adopted by many firms as the way of the future, Customer Relationship Management is now facing its toughest challenge yet: the company evaluation. Measuring what gains CRM has made for your company, if any, is sound business. And Performance-Driven CRM lets you determine h...  more »
ISBN-13: 9780470831618
ISBN-10: 0470831618
Publication Date: 3/1/2002
Pages: 320
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Publisher: John Wiley Sons
Book Type: Hardcover
Members Wishing: 0
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