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Personal Selling: Achieving Customer Satisfaction And Loyalty: Text with Real Deal UpGrade CD (Student Text)
Personal Selling Achieving Customer Satisfaction And Loyalty Text with Real Deal UpGrade CD - Student Text
Author: Rolph E. Anderson, Alan J. Dubinsky
In line with students' current career goals, Personal Selling focuses almost exclusively on professional business-to-business selling rather than retail selling. The authors' latest research on customer loyalty and relationship marketing further distinguishes Personal Selling from other titles which focus less on these pressing iss...  more »
ISBN-13: 9780618356904
ISBN-10: 0618356908
Publication Date: 5/29/2003
Pages: 504
Edition: 1
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Publisher: Houghton Mifflin Company
Book Type: Hardcover
Members Wishing: 0
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