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Persuasive Advertising: Evidence-based Principles
Persuasive Advertising Evidencebased Principles
Author: J. Scott Armstrong
This book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propagand...  more »
ISBN-13: 9781403913432
ISBN-10: 1403913439
Publication Date: 6/15/2010
Pages: 350
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 0
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