Search - List of Books by J. Scott Armstrong

J. Scott Armstrong (born March 26, 1937), Ph.D., is an author, forecasting and marketing expert,
and a professor of Marketing at the Wharton School of the [[University of Pennsylvania]]. Known for his work on forecasting, Armstrong is the author of several works, including the most frequently cited book on forecasting.


In 2007, Armstrong made headlines by challenging Al Gore to a $10,000 bet on yearly temperatures, which he refers to as "The Global Warming Challenge." He has also testified before Congress on flaws in forecasts of polar bear populations.

Armstrong is the co-founder of the site advertisingprinciples.com, which in 2004, won the MERLOT award for best business education site.

Education and Background   more �

Forecasting   more �

Marketing and Advertising   more �

Selected Publications   more �

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Total Books: 3
Persuasive Advertising Evidence-based Principles
2010 - Persuasive Advertising Evidence-based Principles (Hardcover)
ISBN-13: 9781403913432
ISBN-10: 1403913439
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Long-range Forecasting
1978 - Long-range Forecasting (Hardcover)Paperback, Hardcover
ISBN-13: 9780471030027
ISBN-10: 0471030023
Genre: Business & Money
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