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Service Strategy: Management Moves For Customer Results
Service Strategy Management Moves For Customer Results
Author: Jacques Horovitz
Looking at issues like segmentation, measurement, loyalty and people this book provides a systematic approach to service strategy, distilled from over twelve years work with over 100 companies. The second edition is thoroughly revised, adding even more practical advice, checklists and case studies as well as an entirely new chapter "Managing com...  more »
ISBN-13: 9780273675839
ISBN-10: 0273675834
Publication Date: 9/10/2004
Pages: 205
Edition: 2nd
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Publisher: FT Press
Book Type: Hardcover
Members Wishing: 0
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