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Services Marketing in Asia - A Case Book
Services Marketing in Asia A Case Book
Author: Jochen Wirtz, Christopher Lovelock
Asia?s service industries are growing rapidly. Even for manufacturers, service increasingly becomes a key differentiator and value driver. Yet, services marketing is a relatively new field that is often not well understood. This book fills an important gap in the market ? a case book focusing on services marketing in Asia. The cases address...  more »
ISBN-13: 9789812449436
ISBN-10: 9812449434
Publication Date: 5/31/2005
Pages: 472
Edition: New title
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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